Activity Randomizer

Summary

Freeform mobile app group
project stemming from
researched user needs
around adults aged 25-40

Project Goal

To create a prototype of a
mobile app that solves a
problem

My Primary Responsibilities

Project Mgmt

Information Architecture

Style Tile

Lo & Mid-Fi Prototypes

Affinity Map

App Idea / Problem Statement

The Process

Genesis

The genesis for the app sprang from the first bootcamp project- individual creation of a travel app
prototype- because the idea generated enough interest in both the initial research phase and user testing to
warrant expanding on it in a (remotely) collaborative working environment

Research Phase

Information Gathering

The group conducted interviews within the chosen age demographic (25-40) about how they spent their
time: work, family obligations, social activities, down time (or the concept of) and how they prioritize / fit in
things they enjoy. This was combined with research from a previous project to focus in on a specific user
problem that could be at least alleviated, if not solved, with an easily accessible app

Insight

Modern day professionals lack a way to easily decide on and plan activities, because busy work schedules
and family obligations make it difficult to make a decision about what to do for fun with family, friends, or
solo

Human Problems to Solve

● Urban professionals are getting overwhelmed deciding on

and planning activities for themselves and loved ones

● Find it hard to use whatever free time they have to its full

extent

● Want to find new and exciting activities but don t know where

to look

● Parents, especially, are too stressed from overpacked

schedules to put time and energy into planning or even

deciding what to do

Ideation

Problem Statement

Proposed Solution-in-an-App

A mobile app focused on helping busy adults find things to do in a given moment or plan for the future‎ ‎‎ ‎ ‎ ‎
through a randomizer that generates suggestions to the user based on personal wants, needs and
preferences

Setting up a user scenario

We know that people are busy and anxious about how to plan; we created a user story to give us a‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎
grounding to work off of in thinking about solving the problem

Storyboard

Product Feature Prioritization

We know that people are busy and anxious about how to plan; we created a user story to give us a grounding
to work off of in thinking about solving the problem

Reason for app’s
existence

Need a way for
friends to
connect for
planning

To give user’s
friends an idea
and join if they
it can turn into
a group activity

Initial Design

My pictographic brain has resulted in determining that a true sketch process usually
slows me down (unless I have no ideas to start with). I can see the rough layout in my
head well enough to get right into digital design, even if those wireframes are
extremely rough at first. What follows are my initial greyscale wireframes

Coaching Screen

Select Interests

Randomizer Button

Results

User tests of the wireframes revealed
insights to incorporate into design
iterations:

User feel lack a homebase to which
to feel centered inside the app

Confused by interests vs filters; why

both?

All users tested confirmed wanting
multiple results instead of single (A/B
tested with colleagues prototype)

Iterations & user-sourced
improvements

Get rid of interests as user
selected inputs during signup; simply
use the filter feature for those
needs and make those filters
savable as interests

Most importantly, give the User a
homepage and make the Randomizer
the main Feature in the footer tab
menu. This is too sparse, gives user
empty feeling